Project on marketing mix of colgate toothpaste pdf

Colgate palmolive is the leader in indian toothpaste market having a market share of 50% in 2009. Marketing and promotional strategies of colgate toothpaste. An introduction to toothpaste its purpose, history and ingredients article pdf available in monographs in oral science 23. A detailed report on different toothpaste and soaps like santoor. Colgate palmolive a complete marketing strategy objectives there are three fundamentals that colgate palmolive stated. Colgate is the worlds number one toothpaste and toothbrush brand. Colgate toothpaste marketing management project 2015. Project report, consumer buying behaviour towards toothpaste brands toothpaste industry overview, toothpaste companies, toothpaste brands, colgate palmolive india limited, colgate brand, colgate dental cream, history of colgate. This is a research report on colgate toothpaste marketing by k.

Colgates toothpaste and mouthwash has done wonders for my teeth and breath. The essay marketing mix strategy analysis of colgate toothpaste describes the company colgate palmolive is considered the american international consumer corporation. Colgate palmolive companys toothpastes and brushes strategy product paper. Toothpaste marketing research proposal essay sample.

Pdf the toothpaste and brush market is changing rapidly due to advanced technologies used. It has eight products and flavors within the line that all. As the new online marketing manager for crest toothpaste, i will create an online marketing strategy, which will include the following elements and methods. An overview on the product branding, packaging and labelling. To know the character of customers and their needs and desires is only the first step, however. Studentshare our website is a unique platform where students can share. Pdf colgatepalmolive brand extension marketing project. Focusing toward rural rich and consuming class by endorsing the development of colgate. Get the knowledge you need in order to pass your classes and more. With the implementation of its first sap solution in 1994, colgate has greatly enhanced and automated global visibility for its supply chain management processes, improved supply chain decision making, increased the speed to market for its products, and minimized costs. Marketing project product lunch toothpaste advertising. Colgate also uses the family life cycle because they make toothpaste that could be used for grownups and children. Marketing mix colgate palmolive provides to the market reliable and effective products and it always tries to produce its products with the smaller possible effect in the environment. Indian oral care market many people in india still clean their teeth with traditional products like neem twigs, salt, ash, tobacco or other herbal ingredients.

Its products are unique and different from all similar products that are available on the market. What is colgates strategy to drive further growth in these markets. How marketing created a billion dollar brand executive summary. Colgate introduced perfumed soap and toothpaste in jars. Mm project colgate toothpaste free download as powerpoint presentation. Marketing strategies product mix product focusing toward rural rich and consuming class by endorsing the development of colgate ayurvedic toothpowder. The colgate kids toothbrush, toothpaste, and toothbrush cover set featuring ryans world contains a manual toothbrush, kids battery toothbrush, anticavity fluoride kids toothpaste, and toothbrush cover. History of colgate toothpaste in 1806, when the company was founded by 23yearold. The study on customer attitude towards colgate toothpaste is of vital importance to marketers in. I will work on offpage and on page optimization, as well as choose keywords that.

Focusing toward rural rich and consuming class by endorsing the development of colgate ayurvedic toothpowder. Colgate tartar protection fights tartar build up and removes stains to whiten teeth and fight cavities. Toothpaste was not an accepted product in the rural market since people in rural areas preferred conventional. Define problem recognition and a solution to consumers problems would maintain colgate at the top of mind of consumers and stand out as the market leader in the toothpaste division. A study on customer satisfaction towards toothpaste with special reference to colgate national conference on innovative business practices in technological era 10 page erode sengunthar engineering college, thudupathi, erode interpretation. Colgate marketing s toothpaste distribu project on colgate.

The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. In the world fair of paris, colgate won top honors for its products like soaps and perfumes. For maintain the growth in the market their should be proper planning and market strategy. Distribution channel of colgate palmolive colgate uses.

Colgate total is the most popular toothpaste under the colgate brand. Capital spending continues to focus primarily on projects that yield high. Marketing management of toothpaste starvis check out my other. The above table shows that 20% of the customer belong to age group 2,40% customer belong to age. Toothpaste industry in india, project report on toothpaste. Marketing mix of colgate i am choosing to research the marketing mix of colgate because i have been a satisfied customer of theirs for as long as i can remember.

Caring the company cares enough about the people, among colgate people, customers, shareholders or even business partners. Pdf marketing management project on coca cola mian. Marketing mix strategy analysis of colgate toothpaste in australia table of contents introduction 3 market segmentation 4 coverage. Cl is an american diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products including toothpaste and toothbrushes. Colgate is famous for its toothpaste, toothpowder, mouthwash and even toothbrushes as a part of its marketing mix product portfolio. The brand is known for enabling individuals to have perfect smiles and exceptional teeth. A product mix is the set of products offered by a company. Feb 15, 2018 marketing mix project on ice cream duration. Executive summary almost every marketing textbook has a different definition of the term marketing. Patient specific recommendations multicare toothpastes fig.

Colgate palmolive nearly 200 operating companies manufacture and market thousands of branded health care products in hundred of categories. Mission to become a fast growing consumer goods industry by developing and delivering innovative new products to consumers and marketing them more efficiently. The colgate toothpaste promotions can be found throughout the marketing mix in a variety of mediums. The dentist to population ratio is a critically low 1. Sep 07, 2018 marketing strategy of colgate colgate marketing strategy september 7, 2018 by hitesh bhasin tagged with. Marketing strategy of colgate colgate marketing strategy. Marketing strategy articles one of the top brands of the world and the leading brand in oral hygiene, colgate is known for its dominance for the past few decades when it concerns tooth paste, tooth brush or even dental hygiene. Most of the personal consumer products and oral care. The marketing plan discusses the company situation of the colgate 360 precision toothbrush and how the colgate toothpaste uses marketing. Business studies class 12 cbse project on marketing. Discuss marketing strategy of colgate palmolive within the marketing management forums, part of the publish upload project or download reference project category. Colgate establishes a starch factory in new jersey. A study on customer satisfaction towards toothpaste with.

Scribd is the worlds largest social reading and publishing site. Marketing mix of colgate marketing mix of colgate i am. For urban population, they would come up with the products suiting to young generation, for kids in the age group from 410 years. Colgate s strategy is to differentiate products design and strategy from all others, which in turn causes the toothpaste to stand. These marketing plans are the importance way to make them successful to obtain their goals. Colgate toothpaste is the market leader in pakistan. The product has a unique blend of herbs and ensures a good oral health to the consumers. The extra soft toothbrushes sweep away plaque while the toothpaste provides enamel protection. The oral care center provides information on dental health, oral health products, oral health guides, and much more. Come browse our large digital warehouse of free sample essays.

In 1873, the firm introduced its first toothpaste, an aromatic toothpaste sold in jars. Write a detailed analysis on how the advertising for the brand has changed over the years, what marketing and advertising strategies the company uses, how the organization takes into account consumer behavior, trends and attitudes, what the values and beliefs of the brand are and its consumers, how the brand positions itself against its competitors and how this may vary upon country. Colgatepalmolive case study charles laffiteau colgate palmolive cp, a market leader in the development and delivery of oral care products, finds itself in a. Colgate offers over variants in the toothpaste segment with an addition in the childrens segment as well. While understanding the concept of marketing mix, we have already studied and understood as if what product mix means and what are the variables of product mix. Pdf applied pricing strategies of toothpastes producers. This marketing plan will be focused on this last brand. Marketing mix of colgate palmolive analyses the brandcompany which covers 4ps product, price, place, promotion and explains the colgate palmolive marketing strategy. Toothpaste, for the record is estimated to be rs 3,200 crore in size. Oct 10, 2012 colgate uses a segmentation bases by knowing that certain groups of people need colgate toothpaste for a specific similar reason like yellow teeth, sensitive teeth or just teeth with cavities. At present, several wellknown brands in the domestic toothpaste manufacturers become increasingly competitive, such as braun oralb, colgate, darlie and so on. Huls brand closeup has a market share of 17% and pepsodent 11%, according to ac nielsen. This research is an endeavor in the direction to find out what business strategies did colgate adopted and how has it reached and maintained its brand name and market share till date. In order to introduce a wide audience to its new image and latest product offerings, colgate palmolive aired television commercials for both products and ran print ads in a variety of magazines.

Executive summary introduction colgatepalmolive is a leading global consumer products. In pakistan, colgate s herbal white toothpaste is widely used. Global strategies, local strength colgate palmolive. Studentshare our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. Pdf applied pricing strategies of toothpastes producers on. The means by which such ideas are turned into reality is the marketing mix. Distribution channel of colgate palmolive colgate uses different marketing channel strategies for its different toothpaste product. They try to position some innovative toothpaste with a brand name other than colgate but under the umbrella of colgate palmolive. Check out our top free essays on marketing objectives of colgate palmolive to help you. Marketing strategy of colgatepalmolive management paradise. Colgate has become a household name that helps in fighting germs and bad. How did colgate become the most famous product in the oral care industry. Marketing scheme attack is a manner to capture a niche in the consumer market.

Marketing mix click the link to read about the marketing mix of colgate. Profile 4 2 introduction 57 3 company history 912 4 marketing mix 1116 5 bcg matrix 1418 6 swot analysis 7 stp analysis 8 balacesheet 9 recommandations 9 conclusion 10201214 page 4. Research on the marketing plan of colgatepalmolive essay. The aim of this paper was to examine the average price of toothpastes available on polish cosmetic market in order to asses used pricing strategies by several large and medium international and. Marketing analysis of colgate palmolive pakistan ravi. Pgdim 5 pgfm 5 pgdfmp 5 pgdom 5 pgdhrm 5 dim 5 pgdmm 5 pgdfm 5 2019 assignment for nmims 495 nmims customize assignment 495 pdf 476 cheap 474 free 474 lifestyle product 471 study material 459. Colgate has become a household name that helps in fighting germs and bad breath in order to continue a thorough oral care. To some extent its marketing mix targeted towards with quite similar to that of closeup toothpaste. The same stages also faced by colgate toothpaste brand.

Pdf an introduction to toothpaste its purpose, history. Colour television and toothpaste, the teachers of the said university were taken while for the product class, athletic shoes, the college. The colgate toothpaste comprises abrasive materials like fluoride that help in scrubbing the. Sep 25, 2016 marketing management file business studies project for class 12 as per the guidelines of cbse. Colgate 4ps presentation colgate presentation history in.

Search and upload all types of colgate toothpaste marketing projects for mbas on. Toothpaste marketing research proposal 2 february 2017 a situational analysis of toothpaste industry introduction. Pdf strategic product paper for colgate palmolive companys. Colgate palmolive marketing mix 4ps strategy mba skool. Following the success of this research project, crest with fluoride was launched in a few test markets in 1955, followed by a national expansion in 1956 crest. Marketing research of colgatepalmolive management paradise. This is a relatively less popular brand by colgate palmolive it was basically targeted towards people with bad breath problem. The oral care market in india is estimated to be rs 4,400crore. Marketing mix strategy analysis of colgate toothpaste. Colgate 4ps presentation colgate presentation history. The american marketing association ama uses the following. Successful marketing strategy of colgate uk essays.

Cl is an american diversified multinational corporation focused on the production, distribution and provision of. The organisation needs to act on that information, in order to develop and implement marketing activities that actually deliver something of value to the customer. Project report a study on marketing strategies of colgate. Plc of colgate toothpaste india and more on problem from internet nagesh brand value chain mrinal nidhi pg 318 subdimensions of brand building blocks prerna rashmi makkar pg 61 colgate has a variety of products in its product line colgate dental cream, colgate activ salt, colgate cibaca, colgate total, colgate sensitive prorelief. One of the top sellers in the colgate toothpaste line and for good reason.

Find out how many firms in india manufacture soaps and. Market penetration pricing strategy is adopted by colgate in order to gain market dominance. Swot analysis click the link to read about the swot analysis of colgate. In this final project, i am going to do a research on the marketing plan of colgate palmolive. Marketing mix from a modest start in 1937, when handcarts were used to distribute colgate dental cream, colgate palmolive india today has one of the widest distribution networks in india that spans 5. Average all india per capita consumption of toothpaste is a dismal 82gms. Free essays on marketing objectives of colgate palmolive.

This is the story of how a change in marketing strategy completely transformed the fortunes of sensodyne. We have analysed some of the marketing channel strategies used by colgate palmolive. Development and history product is anything that can be offered to a. Colgate palmolive pursued a multipronged marketing strategy to support the introduction of irish springs reformulated bar and liquid soap. Sales promotion as a marketing tool is gaining prominence over other elements in promotion mix viz. Colgatepalmolive companys growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of. Marketing management file business studies project for class 12 as per the guidelines of cbse. Executive summary of colgate toothpaste free essays.